CATEGORY
Branding
CLIENT
Bial
DATE
February 2020
ABOUT THE PROJECT
More than 50 million people around the world have active epilepsy. To reduce stigma and bring awareness to this condition, allbyUS developed the movement “One Step for Epilepsy” on International Epilepsy Day for BIAL, the largest Portuguese pharmaceutical company.
BIAL’s internal employees were challenged to count and gather their daily steps, raising awareness for this cause.
Each branch gave “One Step for Epilepsy” in a marvelous demonstration of unity and strength during the pandemic.
