Reumon is a product that has been on the Portuguese market since the 1970s. And, despite being suitable for muscle joint pain and inflammation, studies show that consumers associate Reumon with rheumatic pain. Therefore, it was necessary to communicate that when you have muscle, joint or back pain, this is the right product to use. allby US created and developed a TV commercial to bring awareness to this brand and showcase the benefits of the product to an elderly target, which usually is more prone to television consumption.