Agasalho & 8ª Colina
Every year at Christmas time, the 8ª Colina craft beer creates an event where it sells the special edition of its beer to help those who need it most: A Agasalho – a beer that you can only drink in exchange for… winter clothing (‘agasalho’ in portuguese).
All clothing collected during the event is then distributed to those who need it most, with the support of Casa – Homeless Support Center. However, this feeling of sharing and help usually wears off when Christmas ends. So, we wanted to use this event to encourage the recruitment of volunteers. How? Making coasters into volunteer application forms. Using a QR Code that takes us directly to the Casa registration page.