BNU Timor Leste
The National Overseas Bank of Timor-Leste wanted to launch debit and credit cards in its country. Contrary to what happens in Europe, this was the first time that cards of this type were presented to the market. As such, studies showed that there was great suspicion on the part of the population that was unaware of this reality. Thus, we decided to use local actors to communicate these new offers, something that rarely happens in this market. With this, we were able to give credibility to these cards and increase their notoriety exponentially. In addition to a multi-media campaign with TV, radio and billboards, we also created launch events, in a campaign very well received by the population of Timor.